Optimising Page Content for Yahoo

Search Engine Optimisation – Optimising Page Content

The information of a web site is extremely important in affecting the position on the results page for searches. They normally look for these variables when analysing a web page for the main keywords. This is essential for search engine optimisation.


Google gives importance to the words used on the headings on a web page. This Website Marketing St Albans really is employed by the programming language used to generate web pages (HTML) to make heading in the text get noticed. Great usage of headings will help with search engine optimisation.

Key Word visibility

Search results give more weight to keywords found in relation to the rest at the beginning of a section of text. If there is a paragraph of text also have an HTML heading for each section and it is better to break this up. Every time the search engine sees a heading, it’ll start the visibility criteria again.

Keyword proximity

Search engines like google also attach some importance to how close keywords are to each other.

Keyword density

Exactly how many times a keyword or phrase occurs on the page in comparison with the entire quantity of words is defined as the keyword density. Google considers this when ranking a page for a particular word.

It is worth it to reduce on the number of redundant words to raise the density of the preferred keywords that people are optimising for as this helps with search engine optimisation when writing copy to get a webpage.


Search engines cannot analyse images on a website and are only able to read text. To enable search engines to “read” what an image is about it takes to truly have a description attached. This really is called “Image alt tag” in internet programming jargon and refers to the alternative text for the image.


There are pieces of text that can be clicked in order to jump to other web pages. This text is generally highlighted and is known as “anchor tags” or “link text”. Google analyses the text utilize the information to rank the website and used here.

Overview: Page content

Headings, keyword prominence, proximity, density, hyperlink text and the significance of using “alt tags” for images to input a text description: All of those are essential for search engine optimisation and possess a part to play in getting to the very top of the search results for the key words which are important to us.